Why ENT Direct?

You're a specialist. Out of all the practice areas in the broad field of medicine, you've chosen to become an expert in treating ear, nose and throat ailments. Your patients know that when they have an ENT issue, they can trust you for the best solution. At ENTmail, we're specialists, too. In fact, we're the only firm in the world focused exclusively on direct marketing programs for your industry. And our customers trust us to get the job done.

Unlike many generalist direct mail services you may have come across, ENTmail has one objective: to identify, contact and engage the hearing impaired community surrounding your practice. Simply put: it's all we do—and nobody does it better than ENTmail. We don't print business cards, t-shirts or refrigerator magnets; we design and produce direct mail. Since 1986, our production systems have been designed and refined for this sole purpose. Identical facilities in San Diego and Austin assure both ample production capability and full system redundancy.

We've got local hearing-impaired marketing down to a science. And, because we understand the demands of your patient load, our programs are truly turnkey—all phases of your marketing plan, area management, graphic design, production and mailing schedule are part of one comprehensive package, requiring little to no effort from you. Another result of our many years of specialization in this one core service is the cost to you: a full range of marketing services for a per-person cost that is typically less than a postage stamp.

 

Our Philosophy

Our goal is to trigger consistent response from the most overlooked segment of the U.S. hearing impaired population, the patient — those who need, but have never worn hearing aids. The industry is flooded with retail advertising dominated by product-specific content that can only resonates with the experienced consumer: the current hearing aid owner. Our audience is, to pardon the pun, deaf to these pleas.

During a time when the 60+ population is growing at the staggering rate of 3% per year, the U.S. hearing industry's success rate with new patients continues its decades-long nosedive, with the most recent credible recent statistic of only 36% of annual sales to this rapidly growing demographic. The industry's flat sales (roughly two million instruments), often attributed to a bleak economy, are more indicative of a misguided marketing strategy. Poor market penetration of this key demographic, combined with the higher age of the average repeat client, combine to suggest a serious decline in market share. They also suggest a failure to meet a responsibility that we all share: to provide a significant lifestyle improvement to those in need.

It's a complex challenge. This market segment, largely made up of individuals who see a hearing aid as the choice of last resort, is uniquely difficult to motivate. But we do. ENTmail has a successful campaign on the presses, in the mail or in homes every single day. And our bar for success is set very high—our clients' new patient ratios always exceed 80%.